GREENVILLE, S.C. — Greenville Business Magazine has honored Joan Herlong with a 2024 SC Women in Business award.
The SC Women in Business Awards are for female entrepreneurs, executives, employees and organizations they run and those who are making a difference. This prestigious award honors select businesswomen across South Carolina based on career achievements, contributions to their company, and community involvement.
Herlong moved to Greenville in 1989 and began selling real estate in 1993, always full time. After years as the top producing solo agent for a national brand, she started her own boutique agency in December 2011 – in the midst of the recession and housing slump. At the end of her first year on her own, she was the number one Realtor in the Greenville MLS by sales volume, and repeated this accomplishment numerous times since, including in 2022. She was the number one Realtor by volume for the entire decade of 2012-2021 with sales of over $388 million, which is 25% ($75 million) more than the next agent and even more than any team in the Greater Greenville MLS.
In 2017, she affiliated with Sotheby’s International Realty and launched Joan Herlong & Associates Sotheby’s International Realty. It is the only Sotheby’s International Realty affiliate in the Upstate. The company has more than tripled in size since that time in sales volume and the number of Associates.
With a well-earned reputation for expertise, fairness, and advocacy, Herlong has often been called upon for advice by agents from other companies. She has served as an expert witness in real estate litigation and related hearings, and negotiated thousands of deals.
About Joan Herlong & Associates Sotheby’s International Realty
Joan Herlong & Associates Sotheby’s International Realty is one of the leading and most trusted names in real estate in the Upstate of South Carolina. First founded by Owner/CEO Joan Herlong as AugustaRoad.com Realty in 2011, the firm has since handled thousands of properties in the Greenville and Upstate area. In 2017, the company affiliated with Sotheby’s International Realty, becoming Joan Herlong & Associates Sotheby’s International Realty. The company has more than tripled in agent count and production volume since that time. Learn more at www.jha-sothebysrealty.com.
About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational, and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744.
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